Personal Care & Hygiene

Major shifts in the demand profile for hygiene products – from personal care to home and laundry – are accelerating as a result of the rapid evolution in Africa’s demographics and urban centres.

The need for personal care and hygiene products is increasing exponentially, presenting dynamic opportunities for specialty chemical inputs and distribution.

The technology of this market is evolving at hyperspeed both in Europe and emerging countries, with increasing use of biotech products, yet there is still major divergence between populations at a national, regional and local level. The major disparities between low-, middle- and high-income segments is vast, and in order to serve all segments, it is critical to adapt formulations based on the needs of the end user.

In the personal care space, Africa’s rising middle class is willing to consume high-quality local products, creating a context for demand among local producers for adapted products that prioritise the balance of value and quality.

Our local technical teams support our principals and their technical staff in both customer and Solevo laboratories. We seek to deliver solutions rather than products, adapting formulations in response to the needs of the market.

We focus on inputs and solutions across key areas including:

  • Emulsifiers
  • Thickeners
  • Fragrances
  • Biology modifiers
  • Stabilizers
  • Pigments
  • Surfactants
  • Waxes
  • Emolients


We are innovating across the formulation, production and distribution of personal care and hygiene solutions through:

  • The development of bespoke formulation solutions adapted to the market and customer needs.
  • Application lab support
  • Soap stamping and sampling for fragrance and colour testing

Our partners include